Spotonix / PROSPECT BRIEF · FULL
Confidential · 2026-05-13

THE AGENTIC BI ANALYST · BUILDS YOUR CONTEXT GRAPH

Your Concierge Analyst that learns · composes · compounds with your business.

Reads your warehouse, dbt models, and every SQL your team has ever run. Composes verified plans from your validated Segments and Calculations — same plan, same SQL, every time.

Learns your business

Your schema, your queries, your team's vocabulary.

Speaks your language

Measures, segments, hierarchies — not column names.

Shows its work

Every answer arrives with a verified plan. No black box.


The Problem · Self-service BI is an illusion of competence.

Every existing fix hits the same wall. Four approaches, all incomplete — because none of them carries memory of your business.

Approach What it does Why it fails
Dashboards Pre-built views Break on novel questions. Don't scale to ad-hoc demand.
SQL Notebooks Flexible per-analyst work Knowledge stays in notebooks nobody reads. Walks out with the analyst.
Text-to-SQL Natural language → SQL Generates from scratch. No reuse. No memory. Different SQL Mon vs Tue.
ChatGPT · Claude Schema paste into a chat Brilliant. Stateless. No memory of your business.

LLMs have solved natural language. The missing layer is a Context Graph — the structured record of how your business actually reasons about its data.

What We Deliver · A Context Graph, constructed from your business.

Not a chat tool, not a chart tool. A structured representation of how your business reasons about data — in three layers.

01

Your Data

Schema, joins, profiles, data quality. Read once, enriched continuously. The system understands the shape of your warehouse before any question gets asked.

02

Your Logic

Measures, segments, hierarchies, vocabulary — captured as first-class business primitives. The things your team already says, promoted to the system's native nouns: Segments, Calculations, Analysis Patterns.

03

Your History

Past queries, validated answers, team decisions — persisted as reusable assets. Every accepted plan adds to the graph; the institutional knowledge stops walking out the door.

The Context Graph is yours alone. Portable. Sovereign. Growing.

How It Works · Understand. Interpret. Compound.

Three steps under the hood. Each one is a checkpoint — none of them is a black box.

01

Understand — Reads your warehouse.

Enriches schema, ingests prior SQL, encodes your team's vocabulary. The Context Graph is seeded before any question is asked. Existing investments — LookML, dbt metrics, Power BI DAX — are absorbed, not replaced.

02

Interpret — Compiles to BI Algebra.

When a user asks "Which stores are losing habitual buying customers?", the LLM proposes a symbolic plan over your Segments, Calculations, and Analysis Patterns. The system accepts the plan only if the algebra closes — every concept resolves, every Calculation grounded. Ambiguous? Refuse. Plan Card visible before any SQL runs.

Same plan → same SQL. Math, not probability.

03

Compound — Persists every verified answer.

Every accepted plan persists back into your Context Graph — adding Segments, Calculations, and Analysis Patterns your team has validated. The graph gets denser with use. Future questions answer faster because the search has more to compose from.

The 100th question is faster than the 10th.

Why We Win · Three pillars. All three are required.

PillarWhat it does
01 · Your Context Graph Built from your schema, your queries, your BI assets. Compounds every time you use it. The asset is the moat — and the moat is yours.
02 · Algebraic Verification No probabilistic guessing. Ambiguous questions are refused. Data-quality issues are surfaced without being asked. Every executed query has a verified plan attached: audit trail by construction.
03 · Backend-Agnostic LLM is interchangeable. Plan is the substrate. Tested today on OpenAI and Anthropic; run on your enterprise contract. Swap GPT, Claude, or an open-weight model — the plans still close, the SQL still compiles.

Each pillar exists elsewhere in pieces. The hard part is all three operating together in one workflow.

“This is not the LLM's answer. This is the verified plan the LLM proposed, that the system accepted only because the algebra closed.”

What Compounds · A tool on Day 1. Infrastructure by Quarter 2.

StageWhat's different
Day 1 First trusted answer. Warehouse connected. Context Graph seeded from query history. Self-serve answers within an hour.
Week 4 Knowledge persists, not people. 100+ Segments and Calculations validated. New analysts onboard against living context.
Quarter 2 A compounding institutional asset. 1,000+ validated answers. Audit-ready. Survives reorgs and departures.

The asset is yours — portable, sovereign, growing.

The Business Question · Two things to take back to your team.

Who benefits

Group What they get
Business owners A Monday-morning review without waiting on analysts. Trusted answers in seconds.
Analysts Get back 50%+ of their week from ad-hoc tickets. Validate composition, do strategic work.
Data leaders An audit-ready, defensible BI surface. Governance survives ad-hoc demand. Definitions converge.

What it replaces, augments, or adds

REPLACES

Dashboard sprawl (cuts 30–60% maintenance load) · ad-hoc analyst requests (cuts cycle 3–10×) · text-to-SQL pilots

AUGMENTS

Your existing BI stack (Power BI, Tableau, Looker, dbt) · your warehouse compute · your data engineering team

NET NEW

The Context Graph itself · a compounding institutional asset · an audit-ready provenance layer

The question to ask your team isn't "do we need this?" It's "what would we stop doing if this worked?"

ROI Signal

Based on 70+ conversations with analytics leaders:

MetricImprovement
Cycle time on ad-hoc questions50–70% ↓
Analyst throughput30–50% ↑
Rework cost from misaligned definitions40–60% ↓
New analyst onboarding time50%+ ↓
Cross-team definition disputes60–80% ↓

Estimated annual value: $400–500K for a 10-analyst team. Payback in under 90 days.
Full ROI model: spotonix.com/roi

Who's Behind It

Venkatesh Seetharam · CEO — Co-creator of Apache Atlas (metadata system at Hortonworks). Built data governance infrastructure used by hundreds of enterprises.

Harish Butani · CTO — Founder of SparklineData (acquired by Oracle). BI engine architect at Oracle, SAP HANA, Apache Hive. 20+ years building the analytical infrastructure others rely on.

Backed by 8VC, Tokyo Black, Webb Investment Network. Angel investors include Bob Muglia (former CEO, Snowflake), Keenan Rice (Looker founding team), and Chalfen Ventures.

"Spotonix fundamentally changes how teams interact with data." — Bob Muglia, former CEO, Snowflake

The Ask · A two-week scoping pilot. On your data. No paid contract.

What we need from youWhat you get in 2 weeks
One read-only warehouse credential Your Context Graph, built from your data
30 min of your data team's time, once Three trusted answers your team validated
One hour with two business users Quantified ROI projection
An NDA you already have a template for Go / no-go decision with zero sunk cost
Book a 30-min call founders@spotonix.com · deck · architecture